It has become more prevalent than ever for bloggers to show true authenticity. Not only are bloggers working on behalf of the brands they represent, they are speaking to an audience that trusts them. As an online influencer, I am trusted to share only what I love. I am trusted to always be honest. Above all, I am trusted to be authentic in everything I do and say. Easier said than done at times, but my reputation as a blogger is on the line. If I can not remain authentic as a blogger then I have lost my voice and my influence falls short. Today I’m sharing with you how to keep your authenticity as a blogger and why we need you to stand up for yourself more than ever.
More than appreciating it, they expect it. I like to think of myself as a liaison between brands and my followers. Brands I collaborate with trust me to be authentic in what I write because I truly support their product. My readers trust me to always give an honest review. I say this often and I will say it again, I will never recommend something to my readers if I can not stand behind that recommendation 100%. If I don’t love it, you won’t see me recommending it.
I am so thankful for the audience I have and I would never want to ruin this trust by not allowing myself to keep my authenticity. A paid collaboration with a brand that I do not truly love is not worth the risk of breaking that trust with my followers. I have worked so hard to build this trust, and it can be broken in an instant if I fail to my job as an authentic influencer.
Remember who you represent.
Beyond representing a brand, I first and foremost represent myself and my brand. That is why I find it so critical to work with brands only that I truly love. If you can’t stand behind a company and what they are about, then you can bet your audience won’t either. I get many e-mails a day that I turn down for this very reason. My authenticity should be a part of my work in every way including who I choose to represent. For example, I formed a partnership with HER. Boutique, not because I wanted free clothes, but because they truly represent my style and aesthetic and I know I can stand behind them as a company. In case you missed it, check out why I chose to be ambassador for this brand in my latest post. They really are my favorite boutique!
Speaking from experience, when I first started getting “gifted” items as a new blogger I was ecstatic. I starting saying yes to everything simply because I could, not necessarily because I was in love with the product. Saying “no” when I didn’t feel a connection with the brand was the best decision I ever made. Not only did it strengthen my voice and my brand in a natural and authentic manner, but it developed a trust in my readers. Ultimately, brands will be excited to work with you, because you are excited to work with them. Your readers will thank you for that.
Recently, I started becoming very vulnerable in my posts. More than I ever have before and I have shared gut-wrenching truths about myself and even my personal life. Once I did this, I started feeling so much more like myself. As of right now, you can read about my flaws and imperfections as well as my personal trials in life. I do this simply because I have chosen to be real.
If you’re a blogger too, I’m not saying you have to turn around and start sharing everything personal about yourself. However, I am asking you to always stay true to yourself. Share your heart and be authentic in everything you do and say. Your followers will get to know the real you and become invested in you as a person and friend, not just an online influencer. More than ever, we need influencers who can make this promise to their followers.
Speak to your audience.
It may take you a while to develop your writing voice and that’s OK. If you’re just starting out as a blogger, my biggest piece of advice I have for you is to remember your audience. It may take some time to determine who your ideal audience is, but I assure you if you take some time to reflect on this and start speaking directly to them, you will automatically be so much more authentic. You will strengthen your voice, by being you — not by copying another blogger’s voice. As a writer, I find it critical to speak to my audience the same way I would with my best friend. Yes, I’m speaking to you, and I want you to know truly how much I care about you as my reader. Authenticity isn’t always easy, but it is so worth it knowing I have you on my side supporting me.
- Ashley’s article from Dressed to Kill on The Dirty Truth About Buying Likes speaks directly about Instagram’s new algorithm and how bloggers can keep staying authentic with the change.
- Summer’s article from Coffee with Summer about Keeping Your Authenticity as an Online Influencer dives deep into the topic with some creative ways you can keep your authenticity.
I’d love to hear from you, what does authenticity mean to you and why do you expect it from other bloggers?
Dress: “Olive Green Suede Dress”
Only $48 (which is an amazing deal, because this dress is INCREDIBLY SOFT!)
(Use code MISSMOLLY20 to get 20% off this dress & everything from HER. Boutique)
Boots: HER. Boutique has a very similar pair!
(I’m wearing Steve Madden and unfortunately they are sold out!)
Photo Credit // Samantha Weissbach Photography