How to Keep Your Authenticity as a Blogger

It has become more prevalent than ever for bloggers to show true authenticity. Not only are bloggers working on behalf of the brands they represent, they are speaking to an audience that trusts them. As an online influencer, I am trusted to share only what I love. I am trusted to always be honest. Above all, I am trusted to be authentic in everything I do and say. Easier said than done at times, but my reputation as a blogger is on the line. If I can not remain authentic as a blogger then I have lost my voice and my influence falls short. Today I’m sharing with you how to keep your authenticity as a blogger and why we need you to stand up for yourself more than | Keeping your authenticity as a blogger | TShirt Dress | OTK boots | Fall Fashion | Keeping your authenticity as a blogger | TShirt Dress | OTK boots | Fall FashionYour audience trusts you and appreciates authenticity.

More than appreciating it, they expect it. I like to think of myself as a liaison between brands and my followers. Brands I collaborate with trust me to be authentic in what I write because I truly support their product. My readers trust me to always give an honest review. I say this often and I will say it again, I will never recommend something to my readers if I can not stand behind that recommendation 100%. If I don’t love it, you won’t see me recommending it.

I am so thankful for the audience I have and I would never want to ruin this trust by not allowing myself to keep my authenticity. A paid collaboration with a brand that I do not truly love is not worth the risk of breaking that trust with my followers. I have worked so hard to build this trust, and it can be broken in an instant if I fail to my job as an  authentic influencer. | Keeping your authenticity as a blogger | TShirt Dress | OTK boots | Fall | Keeping your authenticity as a blogger | TShirt Dress | OTK boots | Fall Fashion
Remember who you represent.

Beyond representing a brand, I first and foremost represent myself and my brand. That is why I find it so critical to work with brands only that I truly love. If you can’t stand behind a company and what they are about, then you can bet your audience won’t either. I get many e-mails a day that I turn down for this very reason. My authenticity should be a part of my work in every way including who I choose to represent. For example, I formed a partnership with HER. Boutique, not because I wanted free clothes, but because they truly represent my style and aesthetic and I know I can stand behind them as a company. In case you missed it, check out why I chose to be ambassador for this brand in my latest post. They really are my favorite boutique! | Keeping your authenticity as a blogger | TShirt Dress | OTK boots | Fall Fashion | Keeping your authenticity as a blogger | TShirt Dress | OTK boots | Fall Fashion

Speaking from experience, when I first started getting “gifted” items as a new blogger I was ecstatic. I starting saying yes to everything simply because I could, not necessarily because I was in love with the product. Saying “no” when I didn’t feel a connection with the brand was the best decision I ever made. Not only did it strengthen my voice and my brand in a natural and authentic manner, but it developed a trust in my readers. Ultimately, brands will be excited to work with you, because you are excited to work with them. Your readers will thank you for that. | Keeping your authenticity as a blogger | TShirt Dress | OTK boots | Fall Fashion | Keeping your authenticity as a blogger | TShirt Dress | OTK boots | Fall Fashion Vulnerability is your greatest strength.

Recently, I started becoming very vulnerable in my posts. More than I ever have before and I have shared gut-wrenching truths about myself and even my personal life. Once I did this, I started feeling so much more like myself. As of right now, you can read about my flaws and imperfections as well as my personal trials in life. I do this simply because I have chosen to be real.

If you’re a blogger too, I’m not saying you have to turn around and start sharing everything personal about yourself. However, I am asking you to always stay true to yourself. Share your heart and be authentic in everything you do and say. Your followers will get to know the real you and become invested in you as a person and friend, not just an online influencer. More than ever, we need influencers who can make this promise to their followers. | Keeping your authenticity as a blogger | TShirt Dress | OTK boots | Fall | Keeping your authenticity as a blogger | TShirt Dress | OTK boots | Fall Fashion | Keeping your authenticity as a blogger | TShirt Dress | OTK boots | Fall Fashion

Speak to your audience.

It may take you a while to develop your writing voice and that’s OK. If you’re just starting out as a blogger, my biggest piece of advice I have for you is to remember your audience. It may take some time to determine who your ideal audience is, but I assure you if you take some time to reflect on this and start speaking directly to them, you will automatically be so much more authentic. You will strengthen your voice, by being you — not by copying another blogger’s voice. As a writer, I find it critical to speak to my audience the same way I would with my best friend. Yes, I’m speaking to you, and I want you to know truly how much I care about you as my reader. Authenticity isn’t always easy, but it is so worth it knowing I have you on my side supporting | Keeping your authenticity as a blogger | TShirt Dress | OTK boots | Fall Fashion | Keeping your authenticity as a blogger | TShirt Dress | OTK boots | Fall FashionIf you’re interested in reading more on the topic, I recommend these two articles by amazing bloggers. 

I hope their articles inspire you as much as they inspired me! | Keeping your authenticity as a blogger | TShirt Dress | OTK boots | Fall Fashion

I’d love to hear from you, what does authenticity mean to you and why do you expect it from other bloggers?

Keep smiling!

Miss Molly


Dress:  “Olive Green Suede Dress”
Only $48 (which is an amazing deal, because this dress is INCREDIBLY SOFT!)

(Use code MISSMOLLY20 to get 20% off this dress & everything from HER. Boutique)

Boots: HER. Boutique has a very similar pair!
(I’m wearing Steve Madden and unfortunately they are sold out!)

Photo Credit //  Samantha Weissbach Photography

Molly Lawson

I’m Molly Lawson! I live in Seattle and am an optimist, adventurer, and bold lipstick wearer. I created this space to inspire and empower women with words of encouragement known as #MollysWords and share inspiration through my personal style. I always want my readers to leave with a smile and I hope you do!

Find me on: Web | Twitter | Facebook



  1. October 25, 2016 / 6:21 pm

    Molly, I saw the title of this post and I knew I was going to love it! LOVE your heart and your words. I have really appreciated that you’ve opened up about personal things. It takes so much courage to do that, but I think it’s freeing in a way and also a new way to connect with others. Beautiful post! Sharing all over.

    Thank you so much for linking my post, too! Means the world. Also, I can’t wait to read Ashley’s article too…it’s something I am hugely passionate about haha.

    P.S. Those boots are all the heart eyes. I need this entire outfit!

    • October 28, 2016 / 2:16 pm

      Thank you Summer! You are so inspiring to me and I think this is a topic that others need to write about as well! Thank you for sharing all over. You’re the best and I appreciate your support!

  2. October 26, 2016 / 9:17 am

    Such a great post! I definitely said ‘no’ to many brand collaborations because they aren’t a good fit. I often see many bloggers pushing products that I have to wonder how much BS are they spewing because I can’t possibly believe that they ‘love’ the product and ‘can’t live without it’. Also, kudos for opening and being more personal. It’s definitely a fine line of how much to share but so long as you are comfortable with it I’m all for it. Been loving all your posts.

    Emily | Style Me Tactical

    • October 28, 2016 / 2:17 pm

      You definitely have the right mindset Emily! I often wonder the same thing! There’s a lot of things “I can’t live without” so I try to be very careful with my wording and not over exaggerate, even if I really do love it! Thanks for the compliments!

    • October 28, 2016 / 2:18 pm

      Thank you Sharon! I totally look up to you and respect you as a blogger! I can always tell you partner with brands who fit with your brand!

  3. October 27, 2016 / 6:35 pm

    You are too cute and I love those boots! I also really love the message in this post about being true to yourself! Great post!

  4. October 28, 2016 / 11:29 am

    Authenticity is hugely important for me! I have decided that blogging is a hobby for me and not a full-time job, at least right now – and that decision has helped me remain authentic. Since it’s not my income I don’t feel pressure to work with brands I don’t support 100%. I know it’s more challenging when you are looking at it as an income. But I also know for many people I am the “Disney expert” for them and I absolutely do not want to let them down!

    • October 28, 2016 / 2:21 pm

      I completely agree with you! For me, I am a full time blogger and that’s where saying no becomes even harder. However, it is still top priority to keep that authenticity! thanks for sharing your thoughts!

  5. October 28, 2016 / 5:23 pm

    Great post! I’m totally with you on the brand collaborations. Sometimes you just have to say no to them!

  6. October 28, 2016 / 5:45 pm

    Great post! I think it is really important to only promote things you genuinely love/believe in.

  7. Shani Ogden
    October 28, 2016 / 7:29 pm

    I think the thing that keeps me the most authentic with my readers is thinking about how it would be if we met in real life. I wouldn’t want them to feel like the person I am online is different that the person I am in real life. Just like in the real world, your friends are the ones who know you and love you in spite of your flaws. Great, great post. 🙂

  8. October 29, 2016 / 1:46 pm

    This inspiration couldn’t have come at a better time for me. I’ve recently found myself loading with sponsored content simply because that’s where the money lies. I think I need to take a step back and reevaluate my authenticity with my audience!

  9. October 30, 2016 / 12:07 pm

    Love your outfit and all the points you make on authenticity! I decided very early on to turn down brands that I don’t feel fit with my style, however, I am still holding back on sharing my personal experiences as this isn’t something I feel comfortable with.
    Julia x

  10. Taylor Smith
    October 30, 2016 / 9:31 pm

    I always love your posts. I have begun saying NO to companies that don’t match my brand or that I don’t believe it. I didn’t always do my research before saying “yes” and that got me into some sticky situations. I want to be a role model.

  11. October 31, 2016 / 5:32 am

    YES YES YES YES aaaaaaand YES!!!!!!!!!!!!! I could not agree more with everything in this post. Like…YES. SHaring this everywhere. You’re the best, Molls! Lovelovelove your authenticity and lovelovelove you.

    Coming Up Roses

  12. Kait Elizabeth
    October 31, 2016 / 6:54 am

    Fantastic post as always love! It’s all so true and at times can be hard to remember. Thank you for the great read! Hugs, Kait
    PS: Those boots are amazing!!!!

  13. October 31, 2016 / 7:13 am

    This post is PERFECT. I strive to always stay authentic as a blogger. I loved how you shared your heart <3
    xoxo, Jenny

  14. October 31, 2016 / 9:55 am

    Oh, dear Molly-girl, this is why I love you so much (well, one of the many reasons). Your authenticity is one of the main reasons I first began following you, so hearing you talk about it all so openly just makes me admire you all the more. Thank you for being true to yourself and being so so wonderful. Love you, girlfriend!

    Stephanie //

  15. October 31, 2016 / 10:09 am

    Love this – I think this is so important. For us to be honest and true to ourselves, to understand our audience and that we are given a platform to do good is so important!

    Thanks for this lovely post, and for all you do love.

  16. Lindsay Katherine
    October 31, 2016 / 10:24 am

    Readers definitely appreciate and trust bloggers who show their true personality and aren’t trying to push products or sell something to them. Love this outfit, by the way : )

  17. Thomas Falkenstedt
    October 31, 2016 / 2:21 pm

    Molly dear, this was such amazing reading coming from one of my fave bloggers! Let’s face it, there’s hundreds of thousands of bloggers out there, if not millions. Why should I read yours? Well, I don’t wanna copy paste your post into here, but what I’m saying is that you being honest, authentic and true keeps us all coming back. And yeah, I do remember that euphoria of getting a lot of freebies, but I’ve finally since some time back started to say no, and that’s the best decision I’ve made so far.

    Lots of love!

  18. Cole Nemeth
    October 31, 2016 / 3:38 pm

    All of these are such great tips! I especially agree with showing your vulnerabilities. I always enjoy blogs that are more personal and honest about things. Also, amazing photos!

  19. October 31, 2016 / 4:23 pm

    Such a great post! Great reminders ! Sometimes we all get caught up and forget why we started blogging! All about staying true to yourself! And I love the lace up detail on those OTK boots!

    xo, steph

  20. October 31, 2016 / 7:25 pm

    Such a great post! Nothing frustrates me more than watching bloggers who are sent things and they just keep saying they are “obsessed” with everything, it doesn’t ring true and doesn’t give a genuine review of the item. Authenticity in blogging is so important, it’s up there with honesty and just being genuine. If the brand doesn’t represent who you are and what you love it’ll sshow anyway.


  21. Jennifer Kinal
    October 31, 2016 / 10:29 pm

    Thank you so much for sharing this! I feel that I have been really authentic to my readers but it’s always nice to read a post like this to remind you that your doing good by keeping it authentic, your building your brand and your audience and to speak from the heart. Love that you also recommend some other articles! I am definitely going to be checking them out as well. xo Jen

  22. November 1, 2016 / 2:03 pm

    Molly! What great reminders. I find that i was just thinking about the ssae thing. You are so right when you say the audience kniws when youre beibg truthful or just being sponsored. Thank you for thevtips and reminders.

  23. Kelly Alex
    November 2, 2016 / 4:39 pm

    Thank you for sharing this it was so insightful! We originally said yes to everyone as well, but now we only choose brands that really represent us, glad you are doing the same as well

  24. Petrica Manole
    October 9, 2017 / 9:54 am

    Nice look,nice body.nice woman….

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