50 Little Known Ways to Improve Your Blog

Today is a huge day for me! Two years ago today the name Style Miss Molly was created on Instagram, combining my love for style and inspiring others. I can’t quite officially call it my “blogiversary” yet because that wasn’t started until a month later (we’ll be celebrating that soon with some very special things planned for you). April 18th, 2015 is truly where it all began. On the couch in my living room, as I opened a pair of white pointed-toe pumps in the mail and felt inspired to share my passion. I made a lofty goal of reaching 50,000 followers on Instagram in two years. I reached that goal with merely six days to spare. Talk about cutting in close! As I reflect back on my journey I realize how far I’ve come. I’m excited to share 50 little-known ways to improve your blog, and if you don’t blog read on just to see how much I’ve learned!50 Ways To Improve Your Blog // Style Miss Molly

  1. Community over competition

    When I first started on Instagram, I immediately fell in love with the community. It was bigger than I imagined and full of like-minded women seeking to lift up and support each other.

  2. Stop comparing yourself to others

    This is easy to do with a vast amount of fashion bloggers and extremely creative and talented women. And I’ll be honest, sometimes I still struggle with it, but ultimately letting this mentality go is the most freeing thing you can do for yourself and your blog.

  3. Authenticity is essential

    If you’re not authentic on Instagram or your blog, people will see right through it. I knew with such a large community I needed to stand apart, and the only way I knew how to do that was by truly being myself. My post How to Keep Your Authenticity as a Blogger will give you some tips on how to do that often.50 Ways To Improve Your Blog // Style Miss Molly

  4. Quality over quantity

    Don’t restrict yourself to feeling like you have to post multiple times a day and instead work on creating amazing quality content. If you’re not posting quality content that people want to keep coming back for, they simply won’t come back.

  5. It’s not all about the numbers

    Large social media numbers can be great, but they really aren’t everything. Authenticity and engagement speak so much louder. Check out my post What If Social Media Numbers Didn’t Exist for a fresh perspective on social media numbers.

  6. Be consistent

    People want to see you posting consistently. If your followers feel like you are committed to your work, they will be committed to you. It’s a mutual relationship and it builds trust.50 Ways To Improve Your Blog // Style Miss Molly

  7. Stick to what you’re good at

    You will flourish when you stick with what you know. I learned this pretty quickly — I’m not good at flat lays. Instead of trying to emulate others and do them often in my Instagram feed, I just decided to stop. I’m sure my followers have thanked me for it. 😉

  8. Keep up with the changes

    If you want to stay on top of your game, then you have to keep up with the ever-growing changes in the blogging world — including Instagram updates. Learn what’s working, what’s fresh and new, and do what you can do embrace the change.

  9. Never stop learning

    I am a much better blogger than I was two years ago, but I am still learning. To be professional in my industry I stay reading, researching, taking courses, and challenging myself to always leave room for growth.

  10. Grow with your brand

    As you gain experience, you may notice your brand will change along and that’s OK. Accept it as part of the growth and continue authentically being you at all times.50 Ways To Improve Your Blog // Style Miss Molly

  11. Stick to your brand

    If you took off your brand name, would people still recognize the content as yours? Across all networks, you want to be known for you. Your aesthetics, images, captions and content all matter for a unified brand voice.

  12. Be open with your audience

    I made it a goal from the very beginning to always be open and honest with my audience. This has helped me create a bond with them and I feel like they are that much more connected to me because of my vulnerability.

  13. Let your creativity flow

    In the world of blogging creating new and fresh content is a must. By letting your creativity flow and thinking outside the box you have the chance to wow your readers with content they’ve never seen before.

  14. Take time for yourself

    Remember my Social Media Break of 2017? If not, read it here What I Learned After Taking a Social Media Break. I learned how important it was to take time for yourself. You can’t give if you’re left feeling burnt out.50 Ways To Improve Your Blog // Style Miss Molly

  15. Be kind to yourself

    Bloggers are multi-talented people and have a lot going for them. I’ve also observed that many can be so self-critical, including me! I suppose it’s part of that perfectionist thing. It’s a good thing to lift yourself up when you fail, reward your accomplishments, and remind yourself of your talents!

  16. Mistakes happen

    In the world of blogging, you are bound to make mistakes. You are only human, after all. Let the mistakes happen and appreciate that they are all part of the growth and the learning process.

  17. Be social

    I wouldn’t have near as many followers as I do, or a great community of people who engage with me, if I wasn’t social on social media. People are looking to connect with you, so be social and connect back with them!50 Ways To Improve Your Blog // Style Miss Molly

  18. Engage authentically

    Being social doesn’t mean spam liking or commenting just to boost your engagement. Engaging authentically means taking the time to invest in the people who are invested in you. Take the time to read the captions and reply accordingly is vital!

  19. Treat everyone like your BFF

    This goes hand in hand with engaging authentically but is an entirely different strategy in itself. When you reply to a comment, treat that person like they are your best friend. You will immediately feel the sense of connection and community.

  20. Hustle hard

    Blogging isn’t easy, as we wear so many different hats as bloggers. If you want examples, read my post 21 Things Fashion Bloggers Really Do. Bring your passion into the picture and let it motivate you to work harder than ever before! That’s the hustle!50 Ways To Improve Your Blog // Style Miss Molly

  21. Create what makes you happy

    If you aren’t creating what you love or what you’re passionate about, chances are your readers won’t either. Write about what makes you happy and create content that you are excited to share and talk about.

  22. It’s OK to say no

    Many opportunities will come your way as you excel as a blogger. Remember, it’s OK to turn down collaborations that don’t fit your brand, and in fact, I absolutely recommend it! Look for content that authentically aligns with your brand at all times.

  23. Stand up for what you believe

    Always stay true to yourself and what you believe. Never compromise your values just because you are asked to or you see someone else doing it.50 Ways To Improve Your Blog // Style Miss Molly

  24. Establish boundaries

    Bloggers lives can sometimes be fully on the table, but that’s up to you if you want to share it. Establish boundaries with yourself and know that it’s OK to only share what you’re comfortable with sharing.

  25. Build relationships

    Relationships with other bloggers and relationships with brands are both vital to my blogging success. I’m not sure where I would be without my closest blogging friends and brands that continue to support me.

  26. Never lose sight of “why” you started

    I personally have to remind myself of why I started in the first place. One of the ways I do this is by re-reading the post The Real Reason Why I Blog. This helps keep me grounded and focused on my purpose.

  27. Be present in life

    I draw a lot of my inspiration from my person life, and when I am not present and too focused on “work” my blog suffers the consequences. The more present you are in life, the more fulfilled you will be as a person to write amazing content people want to read.50 Ways To Improve Your Blog // Style Miss Molly

  28. Plan ahead

    Planning ahead is necessary as a blogger. Creating that content calendar will not only help keep you on track from week to week but will also give you the peace of mind that you know what’s coming!

  29. Be the person in email you are online

    When I work with brands, I want them to be able to connect with me the way that I connect with my audience. In the long run, this helps grow my brand and build authentic relationships with other brands.

  30. Don’t let anyone take you for granted

    Bloggers get a lot of free stuff and it can be pretty fun a lot of time. But don’t fall into the trap of feeling like you have to spend hours creating content for a little free t-shirt. Your time is worth more than that.50 Ways To Improve Your Blog // Style Miss Molly

  31. Celebrate the little moments

    Today I celebrate a little moment of starting my blog. Tomorrow it might be a new brand collaboration I’m excited about. Whatever it is for you, take the time to celebrate these precious moments.

  32. We rise by lifting others

    Always remember to support your friends in the blogging community. They should never be viewed as your competition, but rather someone to lift up and encourage along the way.

  33. Be grateful for your followers

    If it weren’t for my followers, I wouldn’t be where I am today. I am endlessly grateful for them and want them to know it and feel it as often as I can!50 Ways To Improve Your Blog // Style Miss Molly

  34. Engage with the community

    Blogging is a great community, but giving before you get is a must. Take the time to see what other bloggers are up to and comment on their pages. Engagement shouldn’t be considered work; it’s all a part of the fun!

  35. Never give up

    Trust me, there will be times you feel like giving up. Don’t. Remember why you started and keep on going. You will be glad you did! For inspiration, read my post 6 Things to Try When You Feel Like Giving Up.

  36. Be professional

    Be on time to events, reply to emails in a timely manner, and always be professional in your actions and words when working with brands.

  37. Check in with yourself regularly

    I find it critical to check in with myself regularly. Am I staying on track with my goals? Am I staying authentic to my brand? Am I engaging enough or too much? All of these things help keep me focused as a blogger.50 Ways To Improve Your Blog // Style Miss Molly

  38. Set goals that are attainable and actionable

    Sometimes during your regular check-ins, you might find a goal that needs to be reworked, and that’s OK. As you gather more data you will be able to set clear and more attainable goals along the way.

  39. Commit to brands that you love

    If you don’t love it, if it doesn’t feel like you, don’t do it. It’s as simple as that!

  40. Learn the art of follow up

    I have received so many brand collaborations simply by sending a follow-up e-mail. Never take these types of e-mails or calls for granted!

  41. Aesthetics matter

    When a new visitor comes to your page they can analyze it within seconds and decide if they want to follow you or not. A lot of that has to do with having brand consistency in your page aesthetics. They matter, so don’t take them for granted!50 Ways To Improve Your Blog // Style Miss Molly

  42. Don’t put all your eggs in one basket

    What if Instagram were to die today? Would you still have traffic to your blog? Find ways to grow your brand and don’t leave it all to one social media network.

  43. Learn from your followers

    I have learned so much from my followers by sending out reader surveys or asking simple questions on social media. After all, you are creating content for them, so be sure to include them in the process.

  44. Perfectionism is overrated

    If you’re a perfectionist it can help you a lot in life, but it also has a downside. I’m guilty of this and it held me back for the longest time in feeling satisfied with my journey. Ultimately, I just needed to stop being stuck on everything having to be perfect and one of the most freeing things I did was admit them here in my post How to Overcome Perfectionism and Accept Your Flaws.50 Ways To Improve Your Blog // Style Miss Molly

  45. Diversity income streams

    Affiliate sales, brand sponsorships, your own clothing line, a course to sell, or an e-book you wrote, are just a few examples of ways you can expand your brand diversify your income streams. This is all a part of being a great entrepreneur.

  46. Differentiate yourself

    Do what it takes to stand out and differentiate yourself from the world of blogging. This might take some internal reflections, but find what sets you apart from other bloggers and let it shine!

  47. Provide value

    If you provide your readers with something valuable they are sure to come back. Let blogging be a give, give, give relationship and you will see the benefits in the long run!50 Ways To Improve Your Blog // Style Miss Molly

  48. Balance your time

    This is something I work towards daily and find it so vital so that I am both productive and not overworked. Read more about the Finding The Work Life Balance You Desire here.

  49. Make mistakes

    You know how I told you that it’s OK to make mistakes. Well, now my advice to you is to make them! It’s how we learn and all apart of the growth process.

  50. Keep smiling!

    When it’s tough or not going the way you want to, when failure happens or an unkind word is said, keep smiling through it all. You will get through it, one smile at a time!50 Ways To Improve Your Blog // Style Miss Molly

Keep smiling!

Join this amazing community of readers from around the world and you’ll discover that Style Miss Molly is much more than pretty pictures. I promise I’ll try my best to bring a smile to your face!

You can find me on Pinterest to see things that “pin-spire” me, Twitter to learn more about what makes me smile, and of course, Facebook because let’s face it, I’m on it too much, and Instagram, which is basically my favorite place to hang out with you all! “See” you there!

Cold-Shoulder Top: Maude

Photo Credit //  Samantha Weissbach Photography

Molly Lawson

I’m Molly Lawson! I live in Seattle and am an optimist, adventurer, and bold lipstick wearer. I created this space to inspire and empower women with words of encouragement known as #MollysWords and share inspiration through my personal style. I always want my readers to leave with a smile and I hope you do!

Find me on: Web | Twitter | Facebook



  1. April 19, 2017 / 7:08 am

    I loved this post SO much and would love to repost it on SC’s blog next month. You are such an inspiration and I am so happy that we know each other from this crazy blogging world!! I 100% agree about the part of diversifying your income as an entrepreneur. That is a mindset that needs to be shared and talked about in this industry. Bravo to you and congrats on the 2 year anniversary!!

    • April 19, 2017 / 11:37 am

      Thank you so much Annie! I am so honored that you love and it would like to feature it. I love bing a part of your incredible Style Collective! I agree, that mindset of diversifying your income needs to spread as much as possible! Your support means everything <3

      • April 27, 2017 / 2:15 pm

        I am so excited to collab on the podcast!! I can share your post that week on the SC blog too! 🙂 It will be a double feature!

  2. Leah
    April 19, 2017 / 8:05 am

    Love this post. I am so proud of you and look to you as inspiration for me in my journeys. It’s amazing to see how far you’ve come in JUST 2 years!!! Keep smiling, Molly. It’s infectious!

  3. April 19, 2017 / 8:33 am

    SO GOOD, girlfriend. SO GOOD. I’m just sitting here nodding my head because every single point is *so true*!

    Coming Up Roses

    • April 19, 2017 / 11:35 am

      Thanks girl! I know you are so good at all of these points! 🙂 You are an inspiration!

  4. ZestyOlive
    April 19, 2017 / 9:17 am

    Wonderful post! I especially resonate with #21 and #26 – create what makes you happy and never lose sight of why you started. Nothing worse than trying to create b/c it’s what’s “trending” if it’s not on (my) brand or what makes me happy and something I believe in. 🙂

    • April 19, 2017 / 11:35 am

      Thank you! And you’re exactly right! Always do what fits your brand and makes you feel happy. Blogging is supposed to be fun after all!

  5. April 19, 2017 / 9:17 am

    The tips are great – but I’m totally obsessed with your shoes! LOL

  6. Vanessa Michelle Robles
    April 19, 2017 / 9:26 am

    I absolutely loved reading this and exploring your site! My blog is just five months old and after reading this I feel like I have some great tools on my side to continue to grow! Sending lots of love your way from Confidently Misplaced!

    • April 19, 2017 / 11:33 am

      Aww thank you Vanessa! I’m so glad you enjoyed it! Congrats on starting your blog. I know you will continue to flourish! Keep smiling!

  7. Emma Cortes
    April 19, 2017 / 10:25 am

    I loved this Molly! Thank you for always being authentic and congrats on your 2 year blog anniversary!

    xo, emma

    • April 19, 2017 / 11:33 am

      Thank you Emma! I am all about authenticity and I know that you are too 🙂 Much love!

  8. April 19, 2017 / 10:29 am

    Wow, I loved this post so much and will keep it as a reminder for myself when I need some extra inspiration in my blogging journey! I just started my blog about a month ago and these are all really great tips! You are an inspiration, so keep it up girl 🙂

    Kristen | http://www.sophisticatedgal.com

    • April 19, 2017 / 11:32 am

      Thanks Kristen! i’m so glad it was exactly what you needed for this time. Congrats on starting your blogging journey. Keep it up!

  9. April 19, 2017 / 10:57 am

    Congrats on reaching 2 years, Molly! These are very excellent tips! I love how you pour so much hard work into your blog. Your dedication really shows!


    • April 19, 2017 / 11:32 am

      Thank you Polly! That is such a huge compliment to me that you notice that! Appreciate the support!

  10. Thomas Falkenstedt
    April 19, 2017 / 11:06 am

    Dear Molly, as I’m having a rather rough day at the moment with so much happening and things I need to finish I actually allowed myself some time to sit down and read these 50 reasons and they gave me such a boost and really made my night! Thank you for sharing them and happy 2 year anniversary! 🙂

    • April 19, 2017 / 11:31 am

      Aww Thomas I really hope your day get’s better! You have so much going for you and I love following you and your journey! Thanks for being so kind, I’m glad these could give you a boost! Much love!

  11. April 19, 2017 / 11:46 am

    I really really really enjoyed this. Thank you for your insight and the time you took to write this for us! And congratulations! You’ve come a looooong way. So proud of you!

    • April 19, 2017 / 12:02 pm

      Thank you so much! I can’t believe it already been two years and I can’t wait to keep going! I’m so glad you enjoyed it and I hope to create more connect like this for you!

  12. April 19, 2017 / 1:02 pm

    All of these are so on point Molly! I didn’t realize you had only started two years ago!!

  13. April 19, 2017 / 2:35 pm

    Wow Molly, congrats on 50K followers, that’s amazing girl and you deserve it! This is an awesome post full of great reminders for bloggers and social influencers! In the end just being you is the most important thing.

  14. Michelle/cocowouldapprove.com
    April 19, 2017 / 6:35 pm

    Great article, I’m a new blogger and I love it but it’s much harder and time consuming then I had imagined

  15. April 19, 2017 / 7:34 pm

    You’re so right about all of these! I especially think it’s important to look back at your “why” so you don’t lose sight of why you do what you do!

  16. Ali Mageehon
    April 19, 2017 / 8:00 pm

    Such a great post! I especially love how much you emphasize connection with the community. One of the things that I love about blogging is that it has helped me connect with other bloggers who share the same interests I do!

  17. Kaitlynn Charalambopoulos
    April 20, 2017 / 6:45 am

    GREAT tips! Thank you so much. Your blog looks great. I really love that you are so true to yourself. It’s hard to find that sometimes. You’re spreading great messages and its refreshing to read 🙂

  18. April 20, 2017 / 7:47 am

    Congrats on 2 years – that’s awesome!! 🙂
    This is such a great list and I’m going to keep it close so I can look at it often! I’ve been blogging for 1 year and I still have so much to learn. Right now I’m finding it difficult not to compare myself to other bloggers/influencers but it makes me feel better to know I’m not the only one that struggles with that at times.
    I love that you included “Make mistakes” in this list because it’s so important to learn from trial and error and really go at things your own way. It might not always turn out perfect but it’ll be a learning experience!

  19. Ruthie Ridley
    April 20, 2017 / 8:25 am

    Oh this post made my day!! I gleaned some amazing truths from you!! You have done such a great job in so little time… the future is so amazing and bright for you! Thank you for being an example to all of us! XO

  20. Adaleta Avdic
    April 20, 2017 / 11:24 am

    This is such an amazing post! Well done lovely, you hit all the best points!

  21. the songbird joey
    April 21, 2017 / 8:00 am

    So many helpful points! Right on. I know for sure engagement with my followers was a huge turn around for me. Building relationships is a great way to build a strong following. Thanks for sharing!

  22. Shani Ogden
    April 21, 2017 / 9:13 am

    I really liked this post! One that stood out to me is actually looking at what people write in connection with their posts. Sometimes I ask questions and I’m surprised at how many people don’t actually respond to my question or they are just super generic. I try to answer the question or engage authentically and I really appreciate it when others do the same.

  23. Ashley Cowen
    April 21, 2017 / 12:22 pm

    Great List!! It’s easy to get caught up in the numbers and loose track of why you started blogging in the first place. Thanks!

  24. Shaylyn Rae
    April 23, 2017 / 10:10 pm

    These tips are so helpful! Thank you for putting all of these together:)
    I follow along with your blog and Instagram as a fellow Seattle blogger and I love all of your content!

  25. April 25, 2017 / 7:55 am

    Hi Molly! This is an absolutely amazing post, so helpful and inspirational!!! So happy that I stumbled upon your blog! I’ve got some binge reading to do! 🙂

  26. Petrica Manole
    September 3, 2017 / 9:45 am

    Nice girl, I like your look…

  27. Petrica Manole
    February 9, 2018 / 10:22 am

    Nice look and lovely girl

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