21 Things Fashion Bloggers Really Do

Often I get asked, “What is it you really do as a fashion blogger?” What’s more, it’s hard for many to believe it’s a full-time job. I get called a model quite often, and yes, while I am that, I am so much more. I am a photographer, stylist, personal shopper, researcher, social media manager, bookkeeper, negotiator, coordinator, “tech geek”, an artist, planner, an author, a CEO and a business-woman. An artist and a planner you say? As you can see, being a blogger often means you have to be both left and right brained. Not only do you have to be business-minded but you have to be creative as well. Here are some of the many things I do daily to work hard to keep that business running.herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

  1. Photoshoots

    For many of my friends, they might think this is all I do. But behind the scenes, a successful photoshoot includes scheduling with my photographers (and the weather gods), getting the outfit ensembles ready (like this one is from HER. Boutique), scouting locations in advance, dealing with stubborn or simply just rainy Seattle weather, and taking the time to create a consistent and cohesive look for each outfit that matches the locale. And often it will take many shots to get just the right one!

  2. Emails, emails, emails!

    At times it seems like it’s all I do, because of the sheer amount of emails that come through my inbox each day. These emails are often from brand collaboration proposals and include a lot of negotiating and follow up. That of course, takes time – lots of it!
    herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

  3. Writing

    It’s obvious that as a blogger, writing is a huge part of what I do, and writing just the copy for these posts can take several hours. There are many drafts, edits, and ad nauseam-proofreadings that occur before I hit publish to ensure that quality comes out in every post. Coming up with appropriate or clever copy for a caption can take 30 minutes or more alone and is often done after the article’s content is written. Then for Instagram, there’s setting up correct brand hashtags, yet for all media, there’s linking products back to the brands (and offering amazing discounts like 20% off using MISSMOLLY20 at HER. Boutique), diversifying the content, deciding which photos best represent both the brand and the thought within the post, and biting my nails that it all comes out great. That’s a lot especially when many bloggers are posting multiple times a day!herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

  4. Plan

    Posts don’t just appear in an instant! I have a content calendar that I am constantly arranging to fit the needs of the brands I work with. I also have an ongoing list of blog post ideas kept on my phone so that when I’m out and about I can quickly write it down and refer to it later. Aside from my own editorial calendar for the blog, I have to plan my social media posts on InstagramTwitter, Facebook, Pinterest, and Snapchat. I am always in the mindset of creating fresh and creative content for brands and for our online community!herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

  5. Branding

    Branding shouldn’t ever be an after-thought when you have a brand to stick to. That is why I have to continually be working on my personal branding and keep it consistent throughout my entire online persona. Even the way I edit my photos and arrange them in my Instagram is a priority – and I’ll be the first to admit, I may even be a little obsessive about this (I use Planony for arranging my photos)! herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

  6. Promoting

    Who will read my post if there is no one to promote it? That means I have to be active on social media – planning, promoting and scheduling content releases so that it will be seen and read.

  7. Photography

    Yes, I’m the model, but I’m also the photographer. I do my own photography too, especially when shooting images like flat-lays for my Instagram or blog.herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

  8. Editing

    Unless I pay my photographer to do it, which I usually do, I edit my own photos. If I take the images myself or have a friend do it, I’m the one in Lightroom editing images so that they are cohesive to my brand and represent the best possible representation of the item while maintaining accuracy of color. This, like arranging and laying out my Instagram feed can and often is an obsessive process too – again, Planoly you are my friend!

  9. Attend events

    There are many events that I get invited to in the Seattle area and representing my brand means getting out there and networking. I always have business cards on hand (that I designed through MOO) because you never know who you are going to run into that you want to connect and collaborate with or who might find value in what you do.herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

  10. Look for work

    I’m fortunate to have a lot of work come through my inbox daily, but I too have to seek it out! I am always looking for brands that align the best with my brand and I love collaborating with ones that I can fully support (such as my favorite, HER. Boutique). This means seeking them out and writing proposals that catch their attention.

  11. Meetings

    Whether it’s a local meeting with a PR agent, a coffee date with another blogger (Chai with vanilla almond milk please!), or a conference call from one of the many brands I represent, meetings are also a large part of what I do.herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

  12. Shopping

    Often I can’t believe that “shopping” is a part of my job, but it’s something that I take more seriously than ever. Choosing clothes, accessories, and products to feature that are relevant to both my style and my Style Miss Molly community, at a great price point, and amazing quality, takes time to research. Sure, what girl doesn’t want to get “paid” to shop, but it’s a lot tougher than it seems!

  13. Tech work

    This isn’t something I’m a natural at, but it’s essential to keep my blog running. Not only do I have to pay attention to installing widgets, and dabble in a little bit of coding from time to time, but I also have to make sure that my SEO is up to par so that I am showing up in organic Google searches.herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

  14. Analytics

    Before I started blogging I had no idea how analytics would help me. Thank God for Google Analytics and Iconosquare. I am constantly learning what my followers like and don’t like, and building upon those little pieces of data helps to continually make my brand stronger.

  15. Bookkeeping

    Being a self-employed blogger means I have to do taxes a bit differently, and it’s a lot of work! I have to stay on top of record keeping, mileage to and from work-related events, and business receipts so that when tax season comes I am prepared and that I’ve both forecast and paid quarterly taxes as required throughout the year.herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

  16. Make sure I get paid

    I work hard and spend a lot of time on what I do for brands that I trust and adore, and the last thing I want to do is spend a lot of time and energy chasing down money. As a blogger, I send out invoices to brands I work with, but sometimes when the invoice isn’t acknowledged, I have to follow up with them to make sure I am receiving my compensation.

  17. Making connections with other bloggers

    Blogging is a beautiful community and part of being in that community means immersing myself in it and supporting other bloggers. I read a lot of blog posts and am always finding inspiration on Instagram and Pinterest and love to comment on their posts too.herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

  18. Responding to comments on my blog and social media

    This can get overwhelming at times, especially as my readership base grows, but it is so important to me. I have over one hundred people daily who kindly take the time to write to me (publically and privately) and responding back to them is the least I can do! It takes time, but in the end, those connections are always worth it, as I learn as much from their questions as they do from my answers. Brands love it too when you can engage with your community! If someone has questions or comments about something I’m wearing, I love giving them tips.herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

  19. Be constantly present

    There are no real “off” days in my world. Sure, I take a break once in a while and to be honest it’s absolutely needed to recharge, but I don’t work a typical  9-5. I often work with brands across the world and have a large following from many different countries. That means sometimes being responsive during their hours and not just my own.

  20. Always be put together

    I never know when I’m going to be recognized as “Style Miss Molly” in the streets of Seattle, which is why I have to make an effort to “always” be put together. (No sweats at the grocery store for this girl). When I go out in public I consider it to be an appearance for my brand.herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

  21. Always learning

    As a blogger, I am constantly looking for ways to improve everything that I do. That’s where an extensive amount of research comes in. I challenge myself to read articles, take blogging courses or watch webinars so that I can stay on top of my blogging game. Melyssa Griffin, I am so thankful for you!

    herboutique.com | What fashion bloggers really do | Behind the scenes of blogging
    And while I realize that not every blogger is committed to putting this amount of effort behind the scenes, this is my passion and I will do it to the best of my ability all while staying authentic and relevant.
    herboutique.com | What fashion bloggers really do | Behind the scenes of blogging

    Keep smiling!

    Shirt:  “Warm Welcoming Steel Blue Top”

    Only $32 (which is an amazing deal, because this shirt is INCREDIBLY COMFORTABLE!)

    (Use code MISSMOLLY20 to get 20% off this shirt & everything from HER. Boutique)

    Photo Credit // S. Weissbach Photography

Molly Lawson

I’m Molly Lawson! I live in Seattle and am an optimist, adventurer, and bold lipstick wearer. I created this space to inspire and empower women with words of encouragement known as #MollysWords and share inspiration through my personal style. I always want my readers to leave with a smile and I hope you do!

Find me on: Web | Twitter | Facebook



  1. November 3, 2016 / 7:07 am

    YESSS!!! This post! Spot on girlie! I did a similar post back in October called “Why I blog” because, like you, I get asked “why I blog” and it’s generally accompanied by a disapproving look and the statement “what’s the point though” but it’s so much more than just photos of outfits, it’s anxiety posts, bullying posts, photography, editing, creative writing etc… it’s a way of networking and meeting new people. Keep up the awesome work as always lovely!


  2. November 3, 2016 / 8:12 am

    It is a time consuming job and I work full time on top of all this. I love your blog and this post was well written.
    xo, Lee

  3. November 3, 2016 / 2:40 pm

    This post is so so true. Blogging is SO time consuming, but so worth it. I still have a full time job, so it just requires me to spend more time on nights and weekends building my brand.

    Thanks for sharing!


  4. Robin Lee
    November 3, 2016 / 8:11 pm

    Molly you are awesome!! Thank you so much for relaying the inside view of a full time blogger! I can’t even imagine how crazy it can get but I’m glad you enjoy it!! I’m definitely pinning this and hopefully can checkout a couple of sites you mentioned when I get some free time!! Keep up the great work pretty girl!!

  5. Thomas Falkenstedt
    November 6, 2016 / 8:01 am

    Honestly, I’ll share this post to all my friends and other people thinking “it’s a cute hobby you got there” when I tell them I’m blogging. This was so spot on I don’t even know where to start! I’m not quite as far as you are yet as I also have a 9-5 job, but I’m leaning more and more towards doing it on a full time basis as I, just like you, want to be able to enhance my brand and create cohesive and quality content.
    So THANK you dear Molly for telling the world what we’re ACTUALLY doing besides just posing in front of a camera.


  6. November 8, 2016 / 9:51 am

    Yes and yes! This is so true for so many business related things and it can be really hard to help our friends see it all sometimes.

  7. November 10, 2016 / 1:15 pm

    It’s so funny… Often times people think blogging is just so easy, but there is a TON of work and behind-the-scenes that has to happen to make it appear effortless!


  8. Marissa Pedersen
    November 10, 2016 / 4:42 pm

    Yes to all of these things! Blogging full-time is amazing, but also takes SO much work. I’m glad you laid it out so well.

  9. November 10, 2016 / 6:28 pm

    Amen sister! This post is EVERYTHING! The emails crack me up – they never stop – but it’s all good stuff so I love it 🙂 And your hair….OMG girl – love love love! Miss you babe! xoxo

  10. November 11, 2016 / 8:44 am

    So great Molly, few realize all the hard work behind the scenes, and doing with an almost full time job is killing me…! Lovely post!

  11. November 11, 2016 / 11:45 am

    All of these are exactly right!!! You don’t realize the amount of time and effort that goes into blogging until you are doing it yourself!!


  12. Ariel Theresa
    November 11, 2016 / 1:19 pm

    I love this!! It is actually really crazy to see everything a blogger does, even as a blogger!!! This is my hobby, but I am so patting myself on the back for this.I adored reading this post, and you look amazing in every single photo!!! Thank you so much for sharing it!! Next time I get asked “what do you do?” I am sending them your way!


    Ariel http://www.quintessentialmiss.com

  13. Paige Strand
    November 12, 2016 / 8:06 am

    As a PR person during the day, I can tell you that most people going into this don’t foresee the quantity of emails, event attendance and social media engagement required. Good for you for putting it out there, just how much has to be done!

  14. November 18, 2016 / 5:46 pm

    Great post! I know that people who don’t blog don’t know the amount of work that blogging entails. People think that all you do is write and post up pictures and there is so much more surrounding it that no one understands. This is such a great recap of all the work, and I’ve never working so much more around the clock as I do now. You truly have to be passionate and love what you do because it’s so much work. 🙂


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